The 24FW collection captures the contrasting essences of Western country mood and Ivy League elegance. Throughout the entire collection, it gracefully embodies classic British patterns while presenting them in a fresh manner. The season's colors include a subdued loading green, as well as the vibrant P.Y.G palette, consisting of pink, yellow, and green Ivy colors. From light tones to vivid primary colors, the collection showcases the power of color with striking contrasts.
In the craftsmanship, there is a deep commitment to "MADE IN JAPAN," evident in the adoption of inherited patterns and the exploration of the unique charm of original materials. Collaborating with factories, the collection forms new partnerships, not forgetting to focus on the Japanese-American traditional style. Additionally, an original graphic capsule collection, "J.PRESS BOY'S," by illustrator Aaron Chan, is also introduced, allowing enthusiasts to immerse themselves in the rich world of Ivy and American traditional style.
